Grey goose

Location

Alma Hotel – exclusive brand takeover weekend

Location

Alma Hotel – exclusive brand takeover weekend

Guest

500

Guest

500

Concept

Grey Goose brand experience weekend

Concept

Grey Goose brand experience weekend

Experience

Full branding, music curation & premium hospitality

Experience

Full branding, music curation & premium hospitality

objectives

takeover—transforming Alma Hotel into a living, breathing brand environment that deepens emotional connection and brand loyalty

challenges

Producing a multi-day hotel takeover, developing a unified brand concept across all touchpoints, managing registration and ticketing, and coordinating top-tier music, culinary, and hospitality experiences

concept

When a Brand Meets Experience”: brand strategy development, a dedicated registration and ticketing website, 360° branding from guest rooms to personalized gifts, live performances by Yasmin Moalem, Tuna, Ran Danker, and Marina Maximilian, and a premium culinary journey

solutions

Led full concept and strategy development, built a custom registration platform, executed comprehensive branding, curated outstanding musical content, managed top-level culinary and F&B operations, and delivered an unforgettable Grey Goose brand weekend

GALLARY

Featured Testimonials

“
Pure Productions is an exceptional production agency. A creative, dedicated team with a deep understanding of luxury brands and the importance of fine details. Their passion, commitment, and ability to deliver at the highest level make them an outstanding partner.
Cindy Levy
“
Working with Rotem and the Pure Productions team is always seamless and inspiring. They instinctively understand brand needs and turn concepts into refined, impactful experiences. Over the years, every production was handled end-to-end with professionalism, patience, and exceptional attention to detail, brand language, and execution.
Dana Peretz
“
We worked with Rotem and the Pure Productions team during the launch of the Virgin Atlantic brand in Israel. From concept to execution, the process was creative, strategic, and seamless. Their deep understanding of brand DNA, attention to detail, and high production standards delivered impactful, top-tier experiences with complete peace of mind.
Talya Arieli
“
We worked with Rotem on the Alfa Romeo brand across multiple customer events of different scales. He consistently demonstrated a deep understanding of brand needs, adapted creative ideas to budget, and brought thoughtful solutions with patience and true partnership. Every event was executed with refined style and a precise, premium touch.
Shani Ben Yosef
“
We worked with Rotem on L’OCCITANE’s brand anniversary campaign, and he was the perfect choice. He brought a rare combination of professionalism, creativity, attention to detail, and positive energy. The entire process was smooth and enjoyable, and the event exceeded our expectations. Highly recommended.
Shirley Zeevy