Macallan

Location

The Jaffa Hotel, Tel Aviv

Location

The Jaffa Hotel, Tel Aviv

Guest

Concept

Launch of the most exclusive Macallan bottle in Israel

Concept

Launch of the most exclusive Macallan bottle in Israel

Experience

Exhibition walkthrough, gourmet dinner & Lior Suchard performance

Experience

Exhibition walkthrough, gourmet dinner & Lior Suchard performance

objectives

Introduce Macallan’s ultra-premium bottle to the Israeli market through an intimate, high-end event designed for elite collectors and industry leaders—delivering a refined and memorable luxury experience.

challenges

Creating an exhibition space that reflects Macallan’s craftsmanship, coordinating a complex production within the Jaffa Hotel, curating a VIP journey for select guests, and integrating world-class live entertainment.

concept

“Art of Luxury”: a guided presentation of the bottle’s creation process, including a showcase by the artist behind the iconic three golden hands stand—followed by a bespoke gourmet menu from Mashya’s chef and an exclusive performance by Lior Suchard.

solutions

Designed an immersive exhibition environment, coordinated a seamless VIP guest flow, partnered with a top culinary team for a custom menu, and produced a premium entertainment experience—setting a new benchmark for luxury brand events.

GALLARY

Featured Testimonials

“
Pure Productions is an exceptional production agency. A creative, dedicated team with a deep understanding of luxury brands and the importance of fine details. Their passion, commitment, and ability to deliver at the highest level make them an outstanding partner.
Cindy Levy
“
Working with Rotem and the Pure Productions team is always seamless and inspiring. They instinctively understand brand needs and turn concepts into refined, impactful experiences. Over the years, every production was handled end-to-end with professionalism, patience, and exceptional attention to detail, brand language, and execution.
Dana Peretz
“
We worked with Rotem and the Pure Productions team during the launch of the Virgin Atlantic brand in Israel. From concept to execution, the process was creative, strategic, and seamless. Their deep understanding of brand DNA, attention to detail, and high production standards delivered impactful, top-tier experiences with complete peace of mind.
Talya Arieli
“
We worked with Rotem on the Alfa Romeo brand across multiple customer events of different scales. He consistently demonstrated a deep understanding of brand needs, adapted creative ideas to budget, and brought thoughtful solutions with patience and true partnership. Every event was executed with refined style and a precise, premium touch.
Shani Ben Yosef
“
We worked with Rotem on L’OCCITANE’s brand anniversary campaign, and he was the perfect choice. He brought a rare combination of professionalism, creativity, attention to detail, and positive energy. The entire process was smooth and enjoyable, and the event exceeded our expectations. Highly recommended.
Shirley Zeevy