Virgin Atlantic

Location

The Opera House & Teder / Frequency Club

Location

The Opera House & Teder / Frequency Club

Guest

1000

Guest

1000

Concept

Dual-venue launch of Virgin Atlantic’s entry into Israel

Concept

Dual-venue launch of Virgin Atlantic’s entry into Israel

Experience

Premium lounge atmosphere + bold youth-driven activation

Experience

Premium lounge atmosphere + bold youth-driven activation

objectives

Launch Virgin Atlantic’s entry into Israel through a large-scale, two-venue production that reflects the brand’s premium identity and bold spirit—tailored for distinct audiences while maintaining full brand consistency.

challenges

Executing two simultaneous events, adhering strictly to global brand books, designing contrasting experiences for different audiences, and managing complex logistics across two major venues.

concept

“Two Worlds, One Brand”: a luxurious lounge-style experience at the Opera House showcasing Virgin Atlantic’s signature pampering atmosphere, alongside a high-energy, youth-oriented event at the Frequency/Teder club highlighting the brand’s bold values.

solutions

Developed two cohesive brand experiences, designed a premium aviation-inspired lounge, produced a vibrant youth activation, coordinated dual-venue logistics, and delivered a launch that was celebrated globally as an extraordinary success.

GALLARY

Featured Testimonials

“
Pure Productions is an exceptional production agency. A creative, dedicated team with a deep understanding of luxury brands and the importance of fine details. Their passion, commitment, and ability to deliver at the highest level make them an outstanding partner.
Cindy Levy
“
Working with Rotem and the Pure Productions team is always seamless and inspiring. They instinctively understand brand needs and turn concepts into refined, impactful experiences. Over the years, every production was handled end-to-end with professionalism, patience, and exceptional attention to detail, brand language, and execution.
Dana Peretz
“
We worked with Rotem and the Pure Productions team during the launch of the Virgin Atlantic brand in Israel. From concept to execution, the process was creative, strategic, and seamless. Their deep understanding of brand DNA, attention to detail, and high production standards delivered impactful, top-tier experiences with complete peace of mind.
Talya Arieli
“
We worked with Rotem on the Alfa Romeo brand across multiple customer events of different scales. He consistently demonstrated a deep understanding of brand needs, adapted creative ideas to budget, and brought thoughtful solutions with patience and true partnership. Every event was executed with refined style and a precise, premium touch.
Shani Ben Yosef
“
We worked with Rotem on L’OCCITANE’s brand anniversary campaign, and he was the perfect choice. He brought a rare combination of professionalism, creativity, attention to detail, and positive energy. The entire process was smooth and enjoyable, and the event exceeded our expectations. Highly recommended.
Shirley Zeevy