Hennessy Jon One

Location

Sputnik, Tel Aviv

Location

Sputnik, Tel Aviv

Guest

250

Guest

250

Concept

Limited edition launch – Hennessy × JonOne

Concept

Limited edition launch – Hennessy × JonOne

Experience

Live art, colorful cocktails, DJs & pop-up gallery

Experience

Live art, colorful cocktails, DJs & pop-up gallery

objectives

Launch Hennessy’s limited edition in collaboration with artist JonOne through an immersive urban art event—connecting the brand with contemporary culture, creativity, and a new generation of tastemakers

challenges

Creating an authentic art-driven brand experience, engaging guests in live creation, transforming a basement into a pop-up gallery, and maintaining a bold, on-brand atmosphere aligned with the venue’s unique energy

concept

Art in Motion”: vibrant colors inspired by JonOne, guests participating in a live decorative wall, colorful signature cocktails, a basement transformed into a pop-up art gallery, and DJs delivering a high-energy urban soundtrack

solutions

Produced a fully conceptual event, designed immersive art-led spaces, integrated interactive creative moments, curated a custom cocktail menu, and delivered precise musical direction—resulting in a bold, culturally relevant brand activation

GALLARY

Featured Testimonials

“
Pure Productions is an exceptional production agency. A creative, dedicated team with a deep understanding of luxury brands and the importance of fine details. Their passion, commitment, and ability to deliver at the highest level make them an outstanding partner.
Cindy Levy
“
Working with Rotem and the Pure Productions team is always seamless and inspiring. They instinctively understand brand needs and turn concepts into refined, impactful experiences. Over the years, every production was handled end-to-end with professionalism, patience, and exceptional attention to detail, brand language, and execution.
Dana Peretz
“
We worked with Rotem and the Pure Productions team during the launch of the Virgin Atlantic brand in Israel. From concept to execution, the process was creative, strategic, and seamless. Their deep understanding of brand DNA, attention to detail, and high production standards delivered impactful, top-tier experiences with complete peace of mind.
Talya Arieli
“
We worked with Rotem on the Alfa Romeo brand across multiple customer events of different scales. He consistently demonstrated a deep understanding of brand needs, adapted creative ideas to budget, and brought thoughtful solutions with patience and true partnership. Every event was executed with refined style and a precise, premium touch.
Shani Ben Yosef
“
We worked with Rotem on L’OCCITANE’s brand anniversary campaign, and he was the perfect choice. He brought a rare combination of professionalism, creativity, attention to detail, and positive energy. The entire process was smooth and enjoyable, and the event exceeded our expectations. Highly recommended.
Shirley Zeevy