L'OCCITANE

Location

Sarona Market, Tel Aviv

Location

Sarona Market, Tel Aviv

Guest

150

Guest

150

Concept

Launch of L’Occitane’s first spa in Israel

Concept

Launch of L’Occitane’s first spa in Israel

Experience

French ambiance, live performance & gourmet hospitality

Experience

French ambiance, live performance & gourmet hospitality

objectives

Deliver a standout launch event for L’Occitane's first-ever spa in Israel—bringing the brand’s Provençal charm to Tel Aviv through a luxurious, culturally immersive celebration

challenges

Recreating an authentic French atmosphere in an urban outdoor venue, coordinating live entertainment, meeting European-level brand standards, and managing complex production at Sarona Market

concept

Provence in Tel Aviv”: a captivating performance by Reef Cohen, elegant French-inspired design, Moët & Chandon champagne, and gourmet creations from Pastel’s chef—earning recognition as Europe’s most spectacular launch of the year

solutions

Developed a full Provençal design language, curated premium entertainment and culinary elements, managed Sarona’s unique logistical challenges, and produced an immersive brand experience that set a new benchmark for luxury launches in Israel

GALLARY

Featured Testimonials

“
Pure Productions is an exceptional production agency. A creative, dedicated team with a deep understanding of luxury brands and the importance of fine details. Their passion, commitment, and ability to deliver at the highest level make them an outstanding partner.
Cindy Levy
“
Working with Rotem and the Pure Productions team is always seamless and inspiring. They instinctively understand brand needs and turn concepts into refined, impactful experiences. Over the years, every production was handled end-to-end with professionalism, patience, and exceptional attention to detail, brand language, and execution.
Dana Peretz
“
We worked with Rotem and the Pure Productions team during the launch of the Virgin Atlantic brand in Israel. From concept to execution, the process was creative, strategic, and seamless. Their deep understanding of brand DNA, attention to detail, and high production standards delivered impactful, top-tier experiences with complete peace of mind.
Talya Arieli
“
We worked with Rotem on the Alfa Romeo brand across multiple customer events of different scales. He consistently demonstrated a deep understanding of brand needs, adapted creative ideas to budget, and brought thoughtful solutions with patience and true partnership. Every event was executed with refined style and a precise, premium touch.
Shani Ben Yosef
“
We worked with Rotem on L’OCCITANE’s brand anniversary campaign, and he was the perfect choice. He brought a rare combination of professionalism, creativity, attention to detail, and positive energy. The entire process was smooth and enjoyable, and the event exceeded our expectations. Highly recommended.
Shirley Zeevy