Reichman Fashion Show

Location

Ronit Farm

Location

Ronit Farm

Guest

1000

Guest

1000

Concept

Fashion show fundraiser for cancer research

Concept

Fashion show fundraiser for cancer research

Experience

Live performances, celebrity host & top Israeli designers

Experience

Live performances, celebrity host & top Israeli designers

objectives

Produce a meaningful, high-impact fundraising event dedicated to cancer research—a premium fashion show featuring leading Israeli designers and Reichman University students modeling their collections

challenges

Balancing a professional fashion production with a fundraising mission, coordinating designers, student models, and celebrity hosts, managing multiple live performances, and securing major sponsorships such as MINI Cooper

concept

Fashion for a Cause”: a designer runway show, students modeling curated collections, hosted by Esti Ginzburg, with Garden City Movement performing during the reception and Chen Yanni closing the night with a live musical moment

solutions

Delivered full creative and logistical runway production, secured high-value sponsorships generating hundreds of thousands of shekels, coordinated live performances, and executed a polished, inspiring charity event at Ronit Farm

GALLARY

Featured Testimonials

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Pure Productions is an exceptional production agency. A creative, dedicated team with a deep understanding of luxury brands and the importance of fine details. Their passion, commitment, and ability to deliver at the highest level make them an outstanding partner.
Cindy Levy
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Working with Rotem and the Pure Productions team is always seamless and inspiring. They instinctively understand brand needs and turn concepts into refined, impactful experiences. Over the years, every production was handled end-to-end with professionalism, patience, and exceptional attention to detail, brand language, and execution.
Dana Peretz
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We worked with Rotem and the Pure Productions team during the launch of the Virgin Atlantic brand in Israel. From concept to execution, the process was creative, strategic, and seamless. Their deep understanding of brand DNA, attention to detail, and high production standards delivered impactful, top-tier experiences with complete peace of mind.
Talya Arieli
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Shani Ben Yosef
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Shirley Zeevy